The assortment of M2 Trading consists of more than 15,000 products, spread over more than 20 brands and more than 400 moped and scooter types. In the initial phase we have set up a completely new campaign structure based on brand, type and component so that we are able to target and measure which brands in combination with type of scooter and part perform well and which perform less in order to continuously optimize the campaigns.
We also improved the webshop structure in cooperation with the webshop developer and built in filtering options for a better user experience. This ultimately led to a significant increased conversion rate.
All improvements within the webshop and within all campaigns have led to a significant increase in orders, revenue and ROI. We continuously keep improving all campaigns in order to achieve maximum returns out of M2trading.com.
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