Heijnen Plants B.V. / Hedge Plants Heijnen

Heijnen Plants is supplier of various types of hedge plants, initially focused on the German market. Due to the enormous success in Germany, we have rolled out the same webshop over another 8 countries in Europe in close cooperation with the customer and our partner Syveon. These countries are the United Kingdom, the Netherlands, Belgium, France, Austria, Switzerland, Denmark and Sweden.

228%
more orders

20%
increased conversion rate

286%
increased revenue

Heijnen Plants B.V. / Hedge Plants Heijnen

Heijnen Plants B.V. (which includes all web shops in all countries) has been a highly valued customer for more than 5 years, with whom we work with in a very pleasant way. A web shop was already present in the initial phase of our collaboration and with the help of our SEA and SEO campaigns we achieved good returns and results during the first year. The potential was enormous, as was the desire for further growth and further professionalization (and automation). For this reason, Blue Duck advised having a new and (more) professional webshop developed in collaboration with our partner Syveon.

This new and improved webshop in combination with the use of CRO tools and subsequent CRO analyses, has led to a greatly increased conversion rate. On the other hand, because we have deployed more channels and more extensive and improved campaigns, we have been able to provide an enormous increase in traffic. This combination of an increase in volume and a greatly improved conversion rate ultimately led to the desired and expected growth.

Result

Now that the new webshop, our channels and campaigns and the close cooperation have proven themselves, the next logical step in 2019 for Heijnen Plants B.V. was to expand to the aforementioned countries.

We have fully provided and supervised this entire process, again in collaboration with Syveon. From 8 new web shops in the concerning countries, automation of the order processing process, taking care of texts and translations, to setting up various channels, applying various disciplines, strategies and tools, including; setting up all tracking and scripting via Google Tag Manager / Google Analytics, SEO, SEA (search, display, shopping, retargeting), CSE’s such as Amazon & Ebay, Facebook, Instagram, Affiliates, CRO, cross-channel retargeting, Channable, etc.

We now run a total of 11 web shops in 9 countries (some multilingual), through various channels and we are still achieving strong revenue growth for Heijnen Plants B.V. at a very high return.

Who knows which expansions are on the way in the coming year ;). In any case, we are ready for it and will take on any challenge to take this customer even further.

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Ramon Heijnen - Heijnen Plants B.V. / Hedgeplants-heijnen.co.uk

"Our experiences with Blue Duck Interactive have been very good. They take time for you and answer all the questions you have carefully. They also know what they’re doing, clearly explain how they work and what they do. This hasn’t been the case in the past with other companies that I have worked with."

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